Zebra

As the pioneer at the edge of the enterprise, Zebra products, software, services, analytics and solutions are used to intelligently connect  people, assets and data. With decades of industry experience, they design with front-line users and workplaces in mind, giving customers the best-action guidance needed to optimise in-motion operations and make business-critical decisions.

With over 10,000 partners across 100 countries, they are committed to delivering industry-tailored solutions that help customers capture their edge.

• Year Founded: 1969
• Channel Partners: 10,000+
• Employees: 7,400
• Patents: 4,400+
• Global Sales 2018: $4.22B USD
• Global Offices: 100+ in 45 countries
• Zebra Portfolio:
  • Barcode Printing,
  • Mobile Computing,
  • Data Capture,
  • Locating,
  • Data Platforms,
  • Software,
  • Services,
  • Supplies.

History

• 1969: Founded as Data Specialties by Ed Kaplan and Gary Cless
• 1982: First barcode printer
• 1986: First thermal printer for on-demand barcode labelling; changed company name to Zebra Technologies
• 1991: First laser-scannable two-dimensional barcode; initial public offering (NASDAQ-ZBRA)
• 1997: First wearable computer
• 1998: Merged with Eltron International, a provider of desktop and photo ID card printers
• 2000: Acquired Comtec Information Systems, a provider of wireless mobile printers
• 2004: First rugged RFID handheld; first enterprise Digital Assistant
• 2007: Anders Gustafsson appointed CEO; acquired WhereNet player tracking
• 2008: First mobile RFID printing solutions
• 2013: Introduced Zebra Sports solution; acquired Hart Systems; first IoT platform for enterprise; first smart environment for thermal printers (Link-OS)
• 2014: Announced agreement to purchase the Motorola Solutions’ Enterprise Business
• 2015: New brand as combined company; acquired ITR Mobility (iFactr); only migration path to modern OS for legacy Windows applications
• 2016: First all-touch Android inventory solution
• 2017: Introduced breakthrough Savanna data intelligence platform; Collaboration with NFL and Wilson Sporting Goods to track players and game footballs

Symbol

Symbol Technologies is a wholly owned subsidiary of Zebra Technologies, and is headquartered in Holtsville, New York, on Long Island.

The company was co-founded in 1973 by Jerome Swartz and physicist Shelley A. Harrison. At that time, the company focused on handheld laser based scanning of bar codes. Under Swartz’s leadership the company became a leader in handheld laser bar code scanning devices. The company focused heavily on the retail industry and began to get involved in inventory management. These activities typically required people to scan items where they are stored and as such needed to be mobile. Symbol began to make small computers that could store data scanned to take inventory counts remotely and then upload the information gathered to a host system.

The mobile computers being manufactured at the time relied on static memory (in this case SRAM) for execution space and general storage. SRAM was extremely expensive and the team determined that it would be an improvement to use a radio to allow the mobile computer to be untethered but connected to the host system. A thin client architecture was adopted in conjunction with a spread spectrum radio network.

The Enterprise Mobility Management market was dominated by Symbol Technologies and Telxon, Inc. Most notably, these two companies serviced major retailers such as Wal-Mart, Kroger, Safeway and others.

A notable turning point occurred in 1994 with a competition for business at Kroger. Symbol Technologies and Telxon were operating radio networks in the 2.4 GHz ISM bands. IEEE 802.11 was not yet ratified, so Symbol and Telxon were free to define competing standards of communication at this frequency band. Symbol settled on frequency hopping as the most robust, agile and interference-tolerant approach to data communications while Telxon selected direct sequence technology which they felt afforded higher transfer speeds with adequate interference immunity. Kroger ordered a head-to-head comparison test. Ultimately and not decisively, Kroger chose Telxon. At about the same time, the IEEE decided to adopt the direct sequence approach in its IEEE 802.11b standard.

The ratification of IEEE 802.11b was a huge blow to the Symbol team which now had to reconfigure and engineer a direct sequence radio system. This was accomplished with great pains and IEEE 802.11b became a reality in the industrial and commercial markets far before the radios were available to the consumer market.

The addition of a radio to a mobile device was roughly estimated to have a real value of between $500 and $1000 per unit. This was paid by enterprise class customers that desperately needed this feature to accomplish their operations.

Later on Symbol started to sell the radios as PC Cards as a stand-alone product to various OEMs and private label customers. These included 3Com, Nokia and Intel.

The Symbol team had temporarily dominated the IEEE 802.11b market. Telxon was facing difficulties and, in the meantime, Intel, Apple Inc. and Cisco were looking at the technology to see how they would use this to their commercial advantage. Cisco investigated the acquisition of various manufacturers of wireless gear to augment their commanding position in the wired infrastructure field. Cisco performed due diligence with both Symbol and Telxon, deciding to purchase the Aironet component of Telxon that designed and manufactured the radios. The Cisco purchase of Telxon’s Aironet division marked the inflection point of the market moving from a specialized, esoteric market to a mass consumer and enterprise market.

In June 1998, Telxon rejected a hostile takeover bid of $668 million made by Symbol. The ensuing proxy battle lasted two years, and in December 2000 Symbol was able to complete the takeover at a much lower price of $465 million.

In 2002, Tomo Razmilovic, who succeeded Swartz as CEO in 2000, abruptly retired in the midst of a Securities and Exchange Commission inquiry into Symbol’s accounting practices. In 2004, Razmilovic and seven other former Symbol executives were indicted on charges that they orchestrated a wide-ranging scheme to inflate the company’s sales and profits, it included several types of fraud.

In 2004 Symbol acquired Matrics, helping the company to push further into the RFID field.

Symbol never recovered from the fraud, and in 2007 was acquired by Motorola for $3.9 billion. The company essentially took over Motorola’s Enterprise division; it was far larger than the pre-merger division. Symbol remained part of Motorola Solutions, the legal successor to the old Motorola, after the company spun off its mobile phone division as Motorola Mobility.

In October 2014 Zebra Technologies acquired Motorola Solutions’ Enterprise business which included Symbol Technologies for $3.45 billion in cash.

• Year Founded: 1973
• Symbol Technologies: 2007 sold to Motorola Inc
• Channel Partners: now part of Zebra Technologies
• Employees: now part of Zebra Technologies